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eighth annual session 29 You can by legislation contr.ol the reporting of cases of venereal disease, but you cannot legislate morals into a man, nor can you control the passions of an individual through legislation. Therefore, I believe that a discreetly conducted campaign of education which would give the lay people an intelligent understanding of these diseases, and the ravages they make in the welfare of the race, together with legislative enactment, in the State of North Carolina and of every state in the Union, that would require the man wThen he puts his dollar down at the clerk's window for a marriage license, to present a certificate from a reputable laboratory, such as our State Laboratory, showing that he has a negative Wassermann and a negative gonorrheal fixation test, would go further toward the control of venereal disease and its ravages than simply getting the cases reported. INTERESTING THE PUBLIC IN HEALTH Benj. K. Hays, M.D., Granville County Health Officer Success, in the modern business world consists in the application of two general principles: (1) The ability to perceive undeveloped resources of wealth, to lay hold upon that wealth and to convert it into a marketable commodity; and, (2) the ability to advertise. The first of these two general principles is illustrated by our great "captains of industry" who have perceived in oil, cotton, tobacco and automobiles possibilities which have completely revolutionized commerce, and have made of these individuals multimillionaires. Thus, a lumber merchant rides through a forest, perceives its value in timber, organizes a corporation, buys the land, builds a railway, constructs saw-mills, and in a short time places upon the market a highly valued commodity: an engineer beholds a waterfall, estimates its horse power and converts this power into a live copper wire that turns the machinery of a dozen cities. The second principle, or the ability to advertise, has been well illustrated in this country by certain politicians, pulpit orators and patent medicine venders, who, by means of the press, the platform and the pulpit have obtained widespread notoriety. They are ever in the public eye. You simply cannot forget them. It does not matter that you are not interested in the commodity which they represent or that you do not endorse their methods of obtaining publicity. They buzz about your ears like flies in summer. You brush them away to gain only a moment's respite from their claim upon your attention. And no matter how much you may despise and condemn them, you are compelled to admit that the methods which they employ spell success.
Object Description
Rating | |
Fixed Title * | NCHH-16: Transactions of the Medical Society of the State of North Carolina [1891-1939] |
Document Title | Transactions of the Medical Society of the State of North Carolina [1891-1939] |
Subject Topical | Medicine -- North Carolina -- Societies, etc. |
Subject Topical Other | Societies, Medical -- North Carolina. |
Description | After 1939 transactions published in the North Carolina Medical Journal |
Creator | Medical Society of the State of North Carolina. Annual Session. |
Publisher | Raleigh, N.C. : Medical Society of the State of North Carolina, 1891-1939. |
Repository | University of North Carolina at Chapel Hill. Health Sciences Library. |
Host | University of North Carolina at Chapel Hill |
Date | 1918 |
Identifier | NCHH-16-065 |
Form General | Periodicals |
Language | English |
Rights | This item is part of the North Carolina History of Health Digital Collection. Some materials in the Collection are protected by U.S. copyright law. This item is presented by the Health Sciences Library of the University of North Carolina at Chapel Hill for research and educational purposes. It may not be republished or distributed without permission of the Health Sciences Library. |
Digital Collection | North Carolina History of Health Digital Collection |
Sponsor | The North Carolina History of Health Digital Collection is an open access publishing initiative of the Health Sciences Library of the University of North Carolina at Chapel Hill. Financial support for the initiative was provided in part by a multi-year NC ECHO (Exploring Cultural Heritage Online) digitization grant, awarded by the State Library of North Carolina, and funded through the Library Services and Technology Act (LSTA). |
Volume Number | 65 |
Health Discipline | Medicine |
Digital Format | JPEG 2000 |
Print / Download PDF Version | http://archives.hsl.unc.edu/nchh/nchh-16/nchh-16-065.pdf |
Document Sort | all; group-d; nchh-16 |
Volume Link | http://dc.lib.unc.edu/cdm/search/collection/nchh/field/identi/searchterm/NCHH-16-065 |
Title Link | http://dc.lib.unc.edu/cdm/search/collection/nchh/field/documa/searchterm/NCHH-16 |
Catalog Record link | http://search.lib.unc.edu/search?R=UNCb2983307 |
Description
Fixed Title * | Page 29 |
Document Title | Transactions of the Medical Society of the State of North Carolina [1891-1939] |
Subject Topical | Medicine -- North Carolina -- Societies, etc. |
Subject Topical Other | Societies, Medical -- North Carolina. |
Description | After 1939 transactions published in the North Carolina Medical Journal |
Creator | Medical Society of the State of North Carolina. Annual Session. |
Publisher | Raleigh, N.C. : Medical Society of the State of North Carolina, 1891-1939. |
Repository | University of North Carolina at Chapel Hill. Health Sciences Library. |
Host | University of North Carolina at Chapel Hill |
Date | 1918 |
Identifier | NCHH-16-065-0517 |
Form General | Periodicals |
Page Type | all; article; article title |
Language | English |
Rights | This item is part of the North Carolina History of Health Digital Collection. Some materials in the Collection are protected by U.S. copyright law. This item is presented by the Health Sciences Library of the University of North Carolina at Chapel Hill for research and educational purposes. It may not be republished or distributed without permission of the Health Sciences Library. |
Filename | transactionsofme65medi_0517.jp2 |
Digital Collection | North Carolina History of Health Digital Collection |
Sponsor | The North Carolina History of Health Digital Collection is an open access publishing initiative of the Health Sciences Library of the University of North Carolina at Chapel Hill. Financial support for the initiative was provided in part by a multi-year NC ECHO (Exploring Cultural Heritage Online) digitization grant, awarded by the State Library of North Carolina, and funded through the Library Services and Technology Act (LSTA). |
Volume Number | 65 |
Page Number | 29 |
Health Discipline | Medicine |
Full Text | eighth annual session 29 You can by legislation contr.ol the reporting of cases of venereal disease, but you cannot legislate morals into a man, nor can you control the passions of an individual through legislation. Therefore, I believe that a discreetly conducted campaign of education which would give the lay people an intelligent understanding of these diseases, and the ravages they make in the welfare of the race, together with legislative enactment, in the State of North Carolina and of every state in the Union, that would require the man wThen he puts his dollar down at the clerk's window for a marriage license, to present a certificate from a reputable laboratory, such as our State Laboratory, showing that he has a negative Wassermann and a negative gonorrheal fixation test, would go further toward the control of venereal disease and its ravages than simply getting the cases reported. INTERESTING THE PUBLIC IN HEALTH Benj. K. Hays, M.D., Granville County Health Officer Success, in the modern business world consists in the application of two general principles: (1) The ability to perceive undeveloped resources of wealth, to lay hold upon that wealth and to convert it into a marketable commodity; and, (2) the ability to advertise. The first of these two general principles is illustrated by our great "captains of industry" who have perceived in oil, cotton, tobacco and automobiles possibilities which have completely revolutionized commerce, and have made of these individuals multimillionaires. Thus, a lumber merchant rides through a forest, perceives its value in timber, organizes a corporation, buys the land, builds a railway, constructs saw-mills, and in a short time places upon the market a highly valued commodity: an engineer beholds a waterfall, estimates its horse power and converts this power into a live copper wire that turns the machinery of a dozen cities. The second principle, or the ability to advertise, has been well illustrated in this country by certain politicians, pulpit orators and patent medicine venders, who, by means of the press, the platform and the pulpit have obtained widespread notoriety. They are ever in the public eye. You simply cannot forget them. It does not matter that you are not interested in the commodity which they represent or that you do not endorse their methods of obtaining publicity. They buzz about your ears like flies in summer. You brush them away to gain only a moment's respite from their claim upon your attention. And no matter how much you may despise and condemn them, you are compelled to admit that the methods which they employ spell success. |
Digital Format | JPEG 2000 |
Print / Download PDF Version | http://archives.hsl.unc.edu/nchh/nchh-16/nchh-16-065.pdf |
Document Sort | all; group-d; nchh-16 |
Article Title | Interesting The Public In Health |
Article Author | Benj. K. Hays, |
Volume Link | http://dc.lib.unc.edu/cdm/search/collection/nchh/field/identi/searchterm/NCHH-16-065 |
Title Link | http://dc.lib.unc.edu/cdm/search/collection/nchh/field/documa/searchterm/NCHH-16 |
Catalog Record link | http://search.lib.unc.edu/search?R=UNCb2983307 |
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