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466 ' HEALTH OFFICERS' ASSOCIATION The kind of work which a health department can do will be that which a majority of the people wishes to have done; therefore, it is incumbent upon the department to so mould the feelings and knowledge of the individuals of the community that they will give their active support to the health administration. People get their ideas of sanitation and hygiene from various sources— from tradition which is far more often inaccurate than correct; from physicians who will too often be easy going and not really see that their patients get the correct viewpoint as regards personal hygiene or proper ideas of prevention; from newspapers, which should be one of the most active sources of health propaganda, but which so frequently carry patent medicine advertisements and great headline news articles concerning some drugless quack healer nearly to the exclusion of statements of local or state departments of health; from the public schools, which are becoming more and more increasing sources of knowledge of public health matters; and, finally, from the activities of the health department which source of knowledge of public health matters to a certain extent includes all the others mentioned. Every health officer should be a teacher and every health department should be a school of instruction setting forth the fundamental principles upon which public activities are based and making clear, in language simple as the language of the street, if necessary, just what guarding one's health means, just how it is done and just what the department proposes to do to help the individual and the community to secure and apply those things necessary to prevent disease and to further the cause of good health. Such instruction has as its objective legislation, the necessary funds, public co-operation and the effective carrying out of sanitary regulations. The means at our command for such publicity or educational propaganda are legion. The newspapers constitute one of the most important means and should be used freely and sensibly. A health officer is fortunate when he can make a personal, confidential friend of the editor or reporter for one or more of the leading newspapers of his town. The papers will generally handle willingly all items of interest coming from the department if written simply and technical terms omitted. Just here let me say only items of interest shoud be handed out—and this does not mean that some of the activities of the department or that some of the items of public health matters should be purposely covered up—but that all items even those of statistics and regular reports should be so arranged that they will make an appeal to the public interest—that the public may be taken into the confidence of the department. Statements should be truthful and accurate and of value to the public—never should the department of health reach the point when it considers its duty to be to issue a continuous stream of bulletins, press notices, etc. Under such circumstances sooner or later advice or information not trustworthy will be given publicity. We do not have to go back very many months in our memory to recall just such circumstances when many of the health workers of this country were issuing instructions by the yard as to means of controlling influenza—which instructions in the final analysis frequently did not bear fruit to the credit of the department.
Object Description
Rating | |
Fixed Title * | NCHH-16: Transactions of the Medical Society of the State of North Carolina [1891-1939] |
Document Title | Transactions of the Medical Society of the State of North Carolina [1891-1939] |
Subject Topical | Medicine -- North Carolina -- Societies, etc. |
Subject Topical Other | Societies, Medical -- North Carolina. |
Description | After 1939 transactions published in the North Carolina Medical Journal |
Creator | Medical Society of the State of North Carolina. Annual Session. |
Publisher | Raleigh, N.C. : Medical Society of the State of North Carolina, 1891-1939. |
Repository | University of North Carolina at Chapel Hill. Health Sciences Library. |
Host | University of North Carolina at Chapel Hill |
Date | 1920 |
Identifier | NCHH-16-067 |
Form General | Periodicals |
Language | English |
Rights | This item is part of the North Carolina History of Health Digital Collection. Some materials in the Collection are protected by U.S. copyright law. This item is presented by the Health Sciences Library of the University of North Carolina at Chapel Hill for research and educational purposes. It may not be republished or distributed without permission of the Health Sciences Library. |
Digital Collection | North Carolina History of Health Digital Collection |
Sponsor | The North Carolina History of Health Digital Collection is an open access publishing initiative of the Health Sciences Library of the University of North Carolina at Chapel Hill. Financial support for the initiative was provided in part by a multi-year NC ECHO (Exploring Cultural Heritage Online) digitization grant, awarded by the State Library of North Carolina, and funded through the Library Services and Technology Act (LSTA). |
Volume Number | 67 |
Health Discipline | Medicine |
Digital Format | JPEG 2000 |
Print / Download PDF Version | http://archives.hsl.unc.edu/nchh/nchh-16/nchh-16-067.pdf |
Document Sort | all; group-d; nchh-16 |
Volume Link | http://dc.lib.unc.edu/cdm/search/collection/nchh/field/identi/searchterm/NCHH-16-067 |
Title Link | http://dc.lib.unc.edu/cdm/search/collection/nchh/field/documa/searchterm/NCHH-16 |
Catalog Record link | http://search.lib.unc.edu/search?R=UNCb2983307 |
Revision History | keep |
Description
Fixed Title * | Page 466 |
Document Title | Transactions of the Medical Society of the State of North Carolina [1891-1939] |
Subject Topical | Medicine -- North Carolina -- Societies, etc. |
Subject Topical Other | Societies, Medical -- North Carolina. |
Description | After 1939 transactions published in the North Carolina Medical Journal |
Creator | Medical Society of the State of North Carolina. Annual Session. |
Publisher | Raleigh, N.C. : Medical Society of the State of North Carolina, 1891-1939. |
Repository | University of North Carolina at Chapel Hill. Health Sciences Library. |
Host | University of North Carolina at Chapel Hill |
Date | 1920 |
Identifier | NCHH-16-067-0538 |
Form General | Periodicals |
Page Type | all; article |
Language | English |
Rights | This item is part of the North Carolina History of Health Digital Collection. Some materials in the Collection are protected by U.S. copyright law. This item is presented by the Health Sciences Library of the University of North Carolina at Chapel Hill for research and educational purposes. It may not be republished or distributed without permission of the Health Sciences Library. |
Filename | transactionsofme67medi_0538.jp2 |
Digital Collection | North Carolina History of Health Digital Collection |
Sponsor | The North Carolina History of Health Digital Collection is an open access publishing initiative of the Health Sciences Library of the University of North Carolina at Chapel Hill. Financial support for the initiative was provided in part by a multi-year NC ECHO (Exploring Cultural Heritage Online) digitization grant, awarded by the State Library of North Carolina, and funded through the Library Services and Technology Act (LSTA). |
Volume Number | 67 |
Page Number | 466 |
Health Discipline | Medicine |
Full Text | 466 ' HEALTH OFFICERS' ASSOCIATION The kind of work which a health department can do will be that which a majority of the people wishes to have done; therefore, it is incumbent upon the department to so mould the feelings and knowledge of the individuals of the community that they will give their active support to the health administration. People get their ideas of sanitation and hygiene from various sources— from tradition which is far more often inaccurate than correct; from physicians who will too often be easy going and not really see that their patients get the correct viewpoint as regards personal hygiene or proper ideas of prevention; from newspapers, which should be one of the most active sources of health propaganda, but which so frequently carry patent medicine advertisements and great headline news articles concerning some drugless quack healer nearly to the exclusion of statements of local or state departments of health; from the public schools, which are becoming more and more increasing sources of knowledge of public health matters; and, finally, from the activities of the health department which source of knowledge of public health matters to a certain extent includes all the others mentioned. Every health officer should be a teacher and every health department should be a school of instruction setting forth the fundamental principles upon which public activities are based and making clear, in language simple as the language of the street, if necessary, just what guarding one's health means, just how it is done and just what the department proposes to do to help the individual and the community to secure and apply those things necessary to prevent disease and to further the cause of good health. Such instruction has as its objective legislation, the necessary funds, public co-operation and the effective carrying out of sanitary regulations. The means at our command for such publicity or educational propaganda are legion. The newspapers constitute one of the most important means and should be used freely and sensibly. A health officer is fortunate when he can make a personal, confidential friend of the editor or reporter for one or more of the leading newspapers of his town. The papers will generally handle willingly all items of interest coming from the department if written simply and technical terms omitted. Just here let me say only items of interest shoud be handed out—and this does not mean that some of the activities of the department or that some of the items of public health matters should be purposely covered up—but that all items even those of statistics and regular reports should be so arranged that they will make an appeal to the public interest—that the public may be taken into the confidence of the department. Statements should be truthful and accurate and of value to the public—never should the department of health reach the point when it considers its duty to be to issue a continuous stream of bulletins, press notices, etc. Under such circumstances sooner or later advice or information not trustworthy will be given publicity. We do not have to go back very many months in our memory to recall just such circumstances when many of the health workers of this country were issuing instructions by the yard as to means of controlling influenza—which instructions in the final analysis frequently did not bear fruit to the credit of the department. |
Digital Format | JPEG 2000 |
Print / Download PDF Version | http://archives.hsl.unc.edu/nchh/nchh-16/nchh-16-067.pdf |
Document Sort | all; group-d; nchh-16 |
Article Title | Publicity As A Means Of Promoting Efficiency In Health Work |
Article Author | R. L. Carlton |
Volume Link | http://dc.lib.unc.edu/cdm/search/collection/nchh/field/identi/searchterm/NCHH-16-067 |
Title Link | http://dc.lib.unc.edu/cdm/search/collection/nchh/field/documa/searchterm/NCHH-16 |
Catalog Record link | http://search.lib.unc.edu/search?R=UNCb2983307 |
Revision History | keep |
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