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jst. c. medical society. 325 secured about 30 testimonials and photos from as many politicians who had never seen nor tasted a drop of this medicine. These were extensively used in various parts of the United States. As education has advanced and become more generally diffused, communication and transportation are easily within the reach of all. The modern charlatans see their opportunity and do not fail to grasp it. His greatest friend and most bountiful benefactor are the thousands of newspapers which penetrate every nook and corner of the civilized world. Some of these papers are daily crying for temperance reform, and are at the same time doing the state and country an injury and injustice equal to that of intemperance itself, by disseminating the effulgent claims of the medical mountebank. By way of parenthesis might we not ask: Are not the United States' mails being used to facilitate a fraud upon the public ? A man was engaged to advertise a concoction for a patent medicine concern, and by comparing statistics learned that if all persons really suffering from the disease the medicine was supposed to cure, bought it, the income would not be sufficient to pay for the advertising alone, so, in his words, "I set out in my advertising to create "Hypos," and if it was not for the "Hypos" we couldn't do business. What are "Hypos ?" Why, hypochondriacs I mean: people who have melancholia, the blues, feel depressed, you know, but who really have nothing the matter with them. There are thousands and thousands of them already, but my trick is to make thousands more "Hypos." How ? Why by making as many people as possible who really have nothing the matter with them, think that thev have the same diseases which our medi- / o cines are said to cure. See ?" How do you do it ? was asked. Condensing what he said, it was this: Advertise under such headlines as, "DANGEROUS SYMPTOMS;" "DO YOU EVER HAVE A HEADACHE;" "DON'T NEGLECT A PAIN IN THE BACK;" "LOOK OUT, TAKE [ )
Object Description
Rating | |
Fixed Title * | NCHH-16: Transactions of the Medical Society of the State of North Carolina [1891-1939] |
Document Title | Transactions of the Medical Society of the State of North Carolina [1891-1939] |
Subject Topical | Medicine -- North Carolina -- Societies, etc. |
Subject Topical Other | Societies, Medical -- North Carolina. |
Description | After 1939 transactions published in the North Carolina Medical Journal |
Creator | Medical Society of the State of North Carolina. Annual Session. |
Publisher | Raleigh, N.C. : Medical Society of the State of North Carolina, 1891-1939. |
Repository | University of North Carolina at Chapel Hill. Health Sciences Library. |
Host | University of North Carolina at Chapel Hill |
Date | 1905 |
Identifier | NCHH-16-052 |
Form General | Periodicals |
Language | English |
Rights | This item is part of the North Carolina History of Health Digital Collection. Some materials in the Collection are protected by U.S. copyright law. This item is presented by the Health Sciences Library of the University of North Carolina at Chapel Hill for research and educational purposes. It may not be republished or distributed without permission of the Health Sciences Library. |
Digital Collection | North Carolina History of Health Digital Collection |
Sponsor | The North Carolina History of Health Digital Collection is an open access publishing initiative of the Health Sciences Library of the University of North Carolina at Chapel Hill. Financial support for the initiative was provided in part by a multi-year NC ECHO (Exploring Cultural Heritage Online) digitization grant, awarded by the State Library of North Carolina, and funded through the Library Services and Technology Act (LSTA). |
Volume Number | 52 |
Health Discipline | Medicine |
Digital Format | JPEG 2000 |
Print / Download PDF Version | http://archives.hsl.unc.edu/nchh/nchh-16/nchh-16-052.pdf |
Document Sort | all; group-d; nchh-16 |
Volume Link | http://dc.lib.unc.edu/cdm/search/collection/nchh/field/identi/searchterm/NCHH-16-052 |
Title Link | http://dc.lib.unc.edu/cdm/search/collection/nchh/field/documa/searchterm/NCHH-16 |
Catalog Record link | http://search.lib.unc.edu/search?R=UNCb2983307 |
Description
Fixed Title * | Page 325 |
Document Title | Transactions of the Medical Society of the State of North Carolina [1891-1939] |
Subject Topical | Medicine -- North Carolina -- Societies, etc. |
Subject Topical Other | Societies, Medical -- North Carolina. |
Description | After 1939 transactions published in the North Carolina Medical Journal |
Creator | Medical Society of the State of North Carolina. Annual Session. |
Publisher | Raleigh, N.C. : Medical Society of the State of North Carolina, 1891-1939. |
Repository | University of North Carolina at Chapel Hill. Health Sciences Library. |
Host | University of North Carolina at Chapel Hill |
Date | 1905 |
Identifier | NCHH-16-052-0335 |
Form General | Periodicals |
Page Type | all; article |
Language | English |
Rights | This item is part of the North Carolina History of Health Digital Collection. Some materials in the Collection are protected by U.S. copyright law. This item is presented by the Health Sciences Library of the University of North Carolina at Chapel Hill for research and educational purposes. It may not be republished or distributed without permission of the Health Sciences Library. |
Filename | transactionsofme52medi_0335.jp2 |
Digital Collection | North Carolina History of Health Digital Collection |
Sponsor | The North Carolina History of Health Digital Collection is an open access publishing initiative of the Health Sciences Library of the University of North Carolina at Chapel Hill. Financial support for the initiative was provided in part by a multi-year NC ECHO (Exploring Cultural Heritage Online) digitization grant, awarded by the State Library of North Carolina, and funded through the Library Services and Technology Act (LSTA). |
Volume Number | 52 |
Page Number | 325 |
Health Discipline | Medicine |
Full Text | jst. c. medical society. 325 secured about 30 testimonials and photos from as many politicians who had never seen nor tasted a drop of this medicine. These were extensively used in various parts of the United States. As education has advanced and become more generally diffused, communication and transportation are easily within the reach of all. The modern charlatans see their opportunity and do not fail to grasp it. His greatest friend and most bountiful benefactor are the thousands of newspapers which penetrate every nook and corner of the civilized world. Some of these papers are daily crying for temperance reform, and are at the same time doing the state and country an injury and injustice equal to that of intemperance itself, by disseminating the effulgent claims of the medical mountebank. By way of parenthesis might we not ask: Are not the United States' mails being used to facilitate a fraud upon the public ? A man was engaged to advertise a concoction for a patent medicine concern, and by comparing statistics learned that if all persons really suffering from the disease the medicine was supposed to cure, bought it, the income would not be sufficient to pay for the advertising alone, so, in his words, "I set out in my advertising to create "Hypos" and if it was not for the "Hypos" we couldn't do business. What are "Hypos ?" Why, hypochondriacs I mean: people who have melancholia, the blues, feel depressed, you know, but who really have nothing the matter with them. There are thousands and thousands of them already, but my trick is to make thousands more "Hypos." How ? Why by making as many people as possible who really have nothing the matter with them, think that thev have the same diseases which our medi- / o cines are said to cure. See ?" How do you do it ? was asked. Condensing what he said, it was this: Advertise under such headlines as, "DANGEROUS SYMPTOMS;" "DO YOU EVER HAVE A HEADACHE;" "DON'T NEGLECT A PAIN IN THE BACK;" "LOOK OUT, TAKE [ ) |
Digital Format | JPEG 2000 |
Print / Download PDF Version | http://archives.hsl.unc.edu/nchh/nchh-16/nchh-16-052.pdf |
Document Sort | all; group-d; nchh-16 |
Article Title | Quacks, Charlatans and Impostors |
Article Author | Reitzel, C. E. |
Volume Link | http://dc.lib.unc.edu/cdm/search/collection/nchh/field/identi/searchterm/NCHH-16-052 |
Title Link | http://dc.lib.unc.edu/cdm/search/collection/nchh/field/documa/searchterm/NCHH-16 |
Catalog Record link | http://search.lib.unc.edu/search?R=UNCb2983307 |
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