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78 ^'oktir cakoli^'a boakd of health carried on are correspondence, bulletins and pamphlets on the more important preventable diseases, and last, but by no means least, a large amount of newspaper work. The correspondence of the State Board of Health now amounts annually to ten thousand ordinary letters, and in addition ten thousand circular letters, not to mention about three hundred regular monthly notices mailed out to the various officials whose work is associated with that of the State Board of Health. This does not include the correspondence in either Dr. Shore's or Dr. FerrelFs divisions of the health work. The Bulletin, a thirty-two page pamphlet, has grown from an eight-page pamphlet with a circulation of 3,000 addresses in 1909, to a mailing list of 11,500 for 1910, 20,000 in 1911, and 40,000 in 1912. This publication reaches ninety per cent of the professional people, doctors, lawyers, and preachers, of our State, and eighty per cent of the public school teachers. State, county, and city officials, besides a very large number of interested non-professional and non-official readers. The 40,000 families reached represent about two hundred thousand people, which means that the Bulletin reaches about one white family out of every seven or eight. Most of those present are familiar with the character of these publications, and to those who are not I wish to say that I have a supply of them here on the desk, illustrating the material that the State Board of Health has for distribution for the sanitary enlightenment of all the people. In addition to the Bulletins, the State Board of Health keeps in stock for distribution, to all who request them, pamphlets on tuberculosis, typhoid fever, hygiene of infants, malarial, hookworm disease, quarantine and disinfection, sanitary privies, medical inspection of schools, protection of public water supplies, and State Health Laws. We will soon have stock pamphlets on vital statistics, flies, cancer, and residential sewage disposal plants. During the last eight months the Assistant Secretary, :\Ir. Warren H. Booker, has pushed a vigorous newspaper campaign along the lines of public health. A newspaper article of from two to five hundred words, occupying from one-third to a column of ordinary newspaper space, plus a number of short, pithy paragraphs of from one hundred to ten words, making altogether an article of two columns, is sent out weekly to every newspaper in the State. This arrangement permits the newspaper to give the main article a conspicuous space and to use the shorter articles as "fillers." The editors understand that they are privileged to use the material as either editorial or contributed matter, either with or without credit to the State Board of Health. This arrangement of the newspaper material has been worked out with the advice and cooperation of the editors of the State. Information obtained through a recent questionnaire mailed out to the editors of the papers of North Carolina shows the following facts: That the papers publishing this material have an average circulation of 245,000, and that altogether an amount of this health literature has been published in the last eight months that, if put in regular newspaper column form, would form a ribbon 161 miles in length, and if the amount of this material was computed in terms of the Bulletin, our thirty-two-page monthly publication, it would amount to an extra monthly edition of 40,000 copies of the Bulletin. That is to say, counting the newspaper work as Bulletin material, the Bulletin would reach 80,000 people. However, the newspaper material is short and fragmentary, whereas the Bulletin material is more comprehensive, and the newspaper material, therefore, would attract a different class of readers from
Object Description
Rating | |
Fixed Title * | NCHH-02: Biennial Report of the North Carolina State Board of Health [1909-1972] |
Document Title | Biennial Report of the North Carolina State Board of Health [1909-1972] |
Subject Name | North Carolina. State Board of Health -- Statistics -- Periodicals. |
Subject Topical | Public health -- North Carolina -- Statistics -- Periodicals. |
Subject Topical Other | Public Health -- North Carolina. |
Description | Publication began with the 13th (1909/1910); ceased with the 44th (1970/1972) |
Creator | North Carolina. State Board of Health. |
Publisher | Raleigh : The Board, 1911- |
Repository | University of North Carolina at Chapel Hill. Health Sciences Library. |
Host | University of North Carolina at Chapel Hill |
Date | 1911-1912 |
Identifier | NCHH-02-014 |
Form General | Periodicals |
Language | English |
Rights | This item is part of the North Carolina History of Health Digital Collection. Some materials in the Collection are protected by U.S. copyright law. This item is presented by the Health Sciences Library of the University of North Carolina at Chapel Hill for research and educational purposes. It may not be republished or distributed without permission of the Health Sciences Library. |
Digital Collection | North Carolina History of Health Digital Collection |
Sponsor | The North Carolina History of Health Digital Collection is an open access publishing initiative of the Health Sciences Library of the University of North Carolina at Chapel Hill. Financial support for the initiative was provided in part by a multi-year NC ECHO (Exploring Cultural Heritage Online) digitization grant, awarded by the State Library of North Carolina, and funded through the Library Services and Technology Act (LSTA). |
Volume Number | 14 |
Health Discipline | Public Health |
Digital Format | JPEG 2000 |
Print / Download PDF Version | http://archives.hsl.unc.edu/nchh/nchh-02/nchh-02-014.pdf |
Document Sort | all; group-a; nchh-02 |
Volume Link | http://dc.lib.unc.edu/cdm/search/collection/nchh/field/identi/searchterm/NCHH-02-014 |
Title Link | http://dc.lib.unc.edu/cdm/search/collection/nchh/field/documa/searchterm/NCHH-02 |
Catalog Record link | http://search.lib.unc.edu/search?R=UNCb2375275 |
Description
Fixed Title * | Page 78 |
Document Title | Biennial Report of the North Carolina State Board of Health [1909-1972] |
Subject Name | North Carolina. State Board of Health -- Statistics -- Periodicals. |
Subject Topical | Public health -- North Carolina -- Statistics -- Periodicals. |
Subject Topical Other | Public Health -- North Carolina. |
Description | Publication began with the 13th (1909/1910); ceased with the 44th (1970/1972) |
Creator | North Carolina. State Board of Health. |
Publisher | Raleigh : The Board, 1911- |
Repository | University of North Carolina at Chapel Hill. Health Sciences Library. |
Host | University of North Carolina at Chapel Hill |
Date | 1911-1912 |
Identifier | NCHH-02-014-0082 |
Form General | Periodicals |
Page Type | all; report/review |
Language | English |
Rights | This item is part of the North Carolina History of Health Digital Collection. Some materials in the Collection are protected by U.S. copyright law. This item is presented by the Health Sciences Library of the University of North Carolina at Chapel Hill for research and educational purposes. It may not be republished or distributed without permission of the Health Sciences Library. |
Filename | biennialreportof14nort_0082.jp2 |
Digital Collection | North Carolina History of Health Digital Collection |
Sponsor | The North Carolina History of Health Digital Collection is an open access publishing initiative of the Health Sciences Library of the University of North Carolina at Chapel Hill. Financial support for the initiative was provided in part by a multi-year NC ECHO (Exploring Cultural Heritage Online) digitization grant, awarded by the State Library of North Carolina, and funded through the Library Services and Technology Act (LSTA). |
Volume Number | 14 |
Page Number | 78 |
Health Discipline | Public Health |
Full Text | 78 ^'oktir cakoli^'a boakd of health carried on are correspondence, bulletins and pamphlets on the more important preventable diseases, and last, but by no means least, a large amount of newspaper work. The correspondence of the State Board of Health now amounts annually to ten thousand ordinary letters, and in addition ten thousand circular letters, not to mention about three hundred regular monthly notices mailed out to the various officials whose work is associated with that of the State Board of Health. This does not include the correspondence in either Dr. Shore's or Dr. FerrelFs divisions of the health work. The Bulletin, a thirty-two page pamphlet, has grown from an eight-page pamphlet with a circulation of 3,000 addresses in 1909, to a mailing list of 11,500 for 1910, 20,000 in 1911, and 40,000 in 1912. This publication reaches ninety per cent of the professional people, doctors, lawyers, and preachers, of our State, and eighty per cent of the public school teachers. State, county, and city officials, besides a very large number of interested non-professional and non-official readers. The 40,000 families reached represent about two hundred thousand people, which means that the Bulletin reaches about one white family out of every seven or eight. Most of those present are familiar with the character of these publications, and to those who are not I wish to say that I have a supply of them here on the desk, illustrating the material that the State Board of Health has for distribution for the sanitary enlightenment of all the people. In addition to the Bulletins, the State Board of Health keeps in stock for distribution, to all who request them, pamphlets on tuberculosis, typhoid fever, hygiene of infants, malarial, hookworm disease, quarantine and disinfection, sanitary privies, medical inspection of schools, protection of public water supplies, and State Health Laws. We will soon have stock pamphlets on vital statistics, flies, cancer, and residential sewage disposal plants. During the last eight months the Assistant Secretary, :\Ir. Warren H. Booker, has pushed a vigorous newspaper campaign along the lines of public health. A newspaper article of from two to five hundred words, occupying from one-third to a column of ordinary newspaper space, plus a number of short, pithy paragraphs of from one hundred to ten words, making altogether an article of two columns, is sent out weekly to every newspaper in the State. This arrangement permits the newspaper to give the main article a conspicuous space and to use the shorter articles as "fillers." The editors understand that they are privileged to use the material as either editorial or contributed matter, either with or without credit to the State Board of Health. This arrangement of the newspaper material has been worked out with the advice and cooperation of the editors of the State. Information obtained through a recent questionnaire mailed out to the editors of the papers of North Carolina shows the following facts: That the papers publishing this material have an average circulation of 245,000, and that altogether an amount of this health literature has been published in the last eight months that, if put in regular newspaper column form, would form a ribbon 161 miles in length, and if the amount of this material was computed in terms of the Bulletin, our thirty-two-page monthly publication, it would amount to an extra monthly edition of 40,000 copies of the Bulletin. That is to say, counting the newspaper work as Bulletin material, the Bulletin would reach 80,000 people. However, the newspaper material is short and fragmentary, whereas the Bulletin material is more comprehensive, and the newspaper material, therefore, would attract a different class of readers from |
Digital Format | JPEG 2000 |
Print / Download PDF Version | http://archives.hsl.unc.edu/nchh/nchh-02/nchh-02-014.pdf |
Document Sort | all; group-a; nchh-02 |
Volume Link | http://dc.lib.unc.edu/cdm/search/collection/nchh/field/identi/searchterm/NCHH-02-014 |
Title Link | http://dc.lib.unc.edu/cdm/search/collection/nchh/field/documa/searchterm/NCHH-02 |
Catalog Record link | http://search.lib.unc.edu/search?R=UNCb2375275 |
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