Page 212 |
Previous | 249 of 913 | Next |
|
|
small (250x250 max)
medium (500x500 max)
Large
Extra Large
large ( > 500x500)
Full Resolution
|
Loading content ...
Editorials LIVING IS DANGEROUS TO YOUR HEALTH The editorial board of the North Carolina Medical Journal has received two letters in regard to cigarette advertising in xhc Journal (see "Correspondence" in this issue). Both letters are critical ot this advertising practice by ih^ Journal. The editorial board discussed this matter at length in its last meeting and voted — with one objection — to continue this practice. The points mentioned by the members of the7<>//r-nal board in defense of cigarette advertising are: (1) Advertisements are clearly labeled in xhc Journal. There is also a warning in the advertisement and on each package of cigarettes — Warning! The Surgeon General Has Determined That Cigarette Smoking Is Dangerous To Your Health. (2) There is no evidence that carbon monoxide or anything else from cigarette smoking damages nonsmokers or that nonsmokers are affected by the proximity of cigarette smokers except in terms of personal taste. There seems to be no movement on the part of nonsmokers, or of organizations against smoking to eliminate pipe and cigar smoking. (3) The practice of monitoring the mores of subscribers is not ihc Journais purpose. If this were so, we should be obliged to reject automobile advertisements because of the many injuries and deaths reported yearly from their use. We should take into consideration the hazards of carbon monoxide on the Los Angeles Freeway. We should be forced to consider claims made in drug advertising with which we disagree and reject some drug advertising if claims were controversial. We should examine the policy of advertising expensive automobiles {e.g. the Cadillac or Rolls Royce) lest such advertising would suggest the opulence and wealth of the doctor and damage his image. We should question the ethics of advertising by hospitals (e.g. mental institutions) and other health institutions. Should we accept advertisements for health insurance because of third party interference in patient confidentiality? Is the patient fully informed of all provisions of his policy when he buys health insurance advertised in iht Journal? Hxperience has shown us that this is not true. When we establish regulations in advertising, do these regulations become arbitrary? Witness, for example, the time, cost and manpower that go into regulations by the Federal Drug Administration and the Federal Communications Commission. often resulting in useless, pooriy understood and sometimes meaningless orders which are expensive, time consuming and ultimately inflationary for the consumer. The editorial board welcomes comments on this matter. Charles W. Styron. M.D. Chairman, Editorial Board WHERE THERE IS SMOKE . . . Some years ago the New Yorker, a well-edited, attractive magazine, established a policy of refusing cigarette advertisements, a move which did little to disturb its profit and loss statements, perhaps because it continued to accept advertisements which make strong drink seem most attractive. Although we know that alcohol is dangerous to health, such information is not provided on the label of your favorite Scotch, bourbon or other beverage designed to cheer. Prescription drugs require package inserts for physicians to read and we are under obligation to explain to patients what we expect to achieve positively or negatively by prescribing. The cigarette package and the proprietary anodynes containing phenacetin are cleariy labeled as threatening. A chain of local supermarkets does not offer beer and wine for sale presumably because its proprietors believe that alcohol "is dangerous to your health.'' either spiritual or physical. This move hasn't hurt their business either but they do welcome customers seeking cigarettes, daiquiri mix, quinine water and Rose's limewater. These are nice ironies which are further exemplified by the implication that cigarettes may be an absolute evil. Yet Prohibition in the United States, if it proved anything, proved that people will seek forbidden fruit as if the evidence in Genesis weren't sufficient. While protesting the innocence of tobacco, the manufacturers of cigarettes have systemically sought to lower toxicity. As Gori' has recently pointed out. the tobacco industry has made considerable progress in lowering toxicity suggesting that one therapeutic strategy might be to encourage smokers to switch to less threatening brands. During the barbarism of the '60s and eariy '70s. the New England Journal of Medicine published several letters from those who thought that gifts from pharmaceutical firms to graduating medical students might be corrupting, as if accepting such a gift impelled the recipients to suspend judgment about drugs. That seemed then and seems now to reflect a lamentable lack of respect for the intellectual judgment of most of us who struggle rather hard to maintain objectivity about what we are doing. The medical profession has been in the forefront. 212 Vol. 38, No. 4
Object Description
Rating | |
Fixed Title * | NCHH-17: North Carolina Medical Journal [1940-Present] |
Document Title | North Carolina Medical Journal [1940-Present] |
Subject Topical Other | Public Health -- Periodicals.; Physicians -- North Carolina -- Directory.; Societies, Medical -- North Carolina -- Periodicals. |
Description | Includes Transactions of the Society, -1960; 1961- , Transactions issued separately, bound in.; Includes Transactions of the auxiliary to the Medical Society of the State of North Carolina and Proceedings of the North Carolina Public Health Association. Official organ of the Medical Society of the State of North Carolina, 1940-May 1972; of the North Carolina Medical Society, June 1972-. Vols. for 1940-May 1972 published by the Medical Society of the State of North Carolina; June 1972- by the North Carolina Medical Society. |
Contributor | Medical Society of the State of North Carolina. Transactions.; Medical Society of the State of North Carolina.; North Carolina Medical Society.; North Carolina Medical Society. Transactions.; North Carolina Public Health Association. Proceedings. |
Publisher | [Winston-Salem] : North Carolina Medical Society [etc.], 1940- |
Repository | University of North Carolina at Chapel Hill. Health Sciences Library. |
Host | University of North Carolina at Chapel Hill |
Date | 1977 |
Identifier | NCHH-17-038 |
Form General | Periodicals |
Language | English |
Rights | This item is part of the North Carolina History of Health Digital Collection. Some materials in the Collection are protected by U.S. copyright law. This item is presented by the Health Sciences Library of the University of North Carolina at Chapel Hill for research and educational purposes. It may not be republished or distributed without permission of the Health Sciences Library. |
Digital Collection | North Carolina History of Health Digital Collection |
Sponsor | The North Carolina History of Health Digital Collection is an open access publishing initiative of the Health Sciences Library of the University of North Carolina at Chapel Hill. Financial support for the initiative was provided in part by a multi-year NC ECHO (Exploring Cultural Heritage Online) digitization grant, awarded by the State Library of North Carolina, and funded through the Library Services and Technology Act (LSTA). |
Volume Number | 38 |
Health Discipline | Medicine |
Digital Format | JPEG 2000 |
Print / Download PDF Version | http://archives.hsl.unc.edu/nchh/nchh-17/nchh-17-038.pdf |
Document Sort | all; nchh-17 |
Volume Link | http://dc.lib.unc.edu/cdm/search/collection/nchh/field/identi/searchterm/NCHH-17-038 |
Title Link | http://dc.lib.unc.edu/cdm/search/collection/nchh/field/documa/searchterm/NCHH-17 |
Catalog Record link | http://search.lib.unc.edu/search?R=UNCb1306322 |
Revision History | done |
Description
Fixed Title * | Page 212 |
Document Title | North Carolina Medical Journal [1940-Present] |
Subject Topical Other | Public Health -- Periodicals.; Physicians -- North Carolina -- Directory.; Societies, Medical -- North Carolina -- Periodicals. |
Description | Includes Transactions of the Society, -1960; 1961- , Transactions issued separately, bound in.; Includes Transactions of the auxiliary to the Medical Society of the State of North Carolina and Proceedings of the North Carolina Public Health Association. Official organ of the Medical Society of the State of North Carolina, 1940-May 1972; of the North Carolina Medical Society, June 1972-. Vols. for 1940-May 1972 published by the Medical Society of the State of North Carolina; June 1972- by the North Carolina Medical Society. |
Contributor | Medical Society of the State of North Carolina. Transactions.; Medical Society of the State of North Carolina.; North Carolina Medical Society.; North Carolina Medical Society. Transactions.; North Carolina Public Health Association. Proceedings. |
Publisher | [Winston-Salem] : North Carolina Medical Society [etc.], 1940- |
Repository | University of North Carolina at Chapel Hill. Health Sciences Library. |
Host | University of North Carolina at Chapel Hill |
Date | 1977 |
Identifier | NCHH-17-038-0252 |
Form General | Periodicals |
Page Type | all; editorial |
Language | English |
Rights | This item is part of the North Carolina History of Health Digital Collection. Some materials in the Collection are protected by U.S. copyright law. This item is presented by the Health Sciences Library of the University of North Carolina at Chapel Hill for research and educational purposes. It may not be republished or distributed without permission of the Health Sciences Library. |
Filename | ncmed38v11977medi_0252.jp2 |
Digital Collection | North Carolina History of Health Digital Collection |
Sponsor | The North Carolina History of Health Digital Collection is an open access publishing initiative of the Health Sciences Library of the University of North Carolina at Chapel Hill. Financial support for the initiative was provided in part by a multi-year NC ECHO (Exploring Cultural Heritage Online) digitization grant, awarded by the State Library of North Carolina, and funded through the Library Services and Technology Act (LSTA). |
Volume Number | 38 |
Issue Number | 4 |
Page Number | 212 |
Health Discipline | Medicine |
Full Text | Editorials LIVING IS DANGEROUS TO YOUR HEALTH The editorial board of the North Carolina Medical Journal has received two letters in regard to cigarette advertising in xhc Journal (see "Correspondence" in this issue). Both letters are critical ot this advertising practice by ih^ Journal. The editorial board discussed this matter at length in its last meeting and voted — with one objection — to continue this practice. The points mentioned by the members of the7<>//r-nal board in defense of cigarette advertising are: (1) Advertisements are clearly labeled in xhc Journal. There is also a warning in the advertisement and on each package of cigarettes — Warning! The Surgeon General Has Determined That Cigarette Smoking Is Dangerous To Your Health. (2) There is no evidence that carbon monoxide or anything else from cigarette smoking damages nonsmokers or that nonsmokers are affected by the proximity of cigarette smokers except in terms of personal taste. There seems to be no movement on the part of nonsmokers, or of organizations against smoking to eliminate pipe and cigar smoking. (3) The practice of monitoring the mores of subscribers is not ihc Journais purpose. If this were so, we should be obliged to reject automobile advertisements because of the many injuries and deaths reported yearly from their use. We should take into consideration the hazards of carbon monoxide on the Los Angeles Freeway. We should be forced to consider claims made in drug advertising with which we disagree and reject some drug advertising if claims were controversial. We should examine the policy of advertising expensive automobiles {e.g. the Cadillac or Rolls Royce) lest such advertising would suggest the opulence and wealth of the doctor and damage his image. We should question the ethics of advertising by hospitals (e.g. mental institutions) and other health institutions. Should we accept advertisements for health insurance because of third party interference in patient confidentiality? Is the patient fully informed of all provisions of his policy when he buys health insurance advertised in iht Journal? Hxperience has shown us that this is not true. When we establish regulations in advertising, do these regulations become arbitrary? Witness, for example, the time, cost and manpower that go into regulations by the Federal Drug Administration and the Federal Communications Commission. often resulting in useless, pooriy understood and sometimes meaningless orders which are expensive, time consuming and ultimately inflationary for the consumer. The editorial board welcomes comments on this matter. Charles W. Styron. M.D. Chairman, Editorial Board WHERE THERE IS SMOKE . . . Some years ago the New Yorker, a well-edited, attractive magazine, established a policy of refusing cigarette advertisements, a move which did little to disturb its profit and loss statements, perhaps because it continued to accept advertisements which make strong drink seem most attractive. Although we know that alcohol is dangerous to health, such information is not provided on the label of your favorite Scotch, bourbon or other beverage designed to cheer. Prescription drugs require package inserts for physicians to read and we are under obligation to explain to patients what we expect to achieve positively or negatively by prescribing. The cigarette package and the proprietary anodynes containing phenacetin are cleariy labeled as threatening. A chain of local supermarkets does not offer beer and wine for sale presumably because its proprietors believe that alcohol "is dangerous to your health.'' either spiritual or physical. This move hasn't hurt their business either but they do welcome customers seeking cigarettes, daiquiri mix, quinine water and Rose's limewater. These are nice ironies which are further exemplified by the implication that cigarettes may be an absolute evil. Yet Prohibition in the United States, if it proved anything, proved that people will seek forbidden fruit as if the evidence in Genesis weren't sufficient. While protesting the innocence of tobacco, the manufacturers of cigarettes have systemically sought to lower toxicity. As Gori' has recently pointed out. the tobacco industry has made considerable progress in lowering toxicity suggesting that one therapeutic strategy might be to encourage smokers to switch to less threatening brands. During the barbarism of the '60s and eariy '70s. the New England Journal of Medicine published several letters from those who thought that gifts from pharmaceutical firms to graduating medical students might be corrupting, as if accepting such a gift impelled the recipients to suspend judgment about drugs. That seemed then and seems now to reflect a lamentable lack of respect for the intellectual judgment of most of us who struggle rather hard to maintain objectivity about what we are doing. The medical profession has been in the forefront. 212 Vol. 38, No. 4 |
Digital Format | JPEG 2000 |
Print / Download PDF Version | http://archives.hsl.unc.edu/nchh/nchh-17/nchh-17-038.pdf |
Document Sort | all; nchh-17 |
Volume Link | http://dc.lib.unc.edu/cdm/search/collection/nchh/field/identi/searchterm/NCHH-17-038 |
Title Link | http://dc.lib.unc.edu/cdm/search/collection/nchh/field/documa/searchterm/NCHH-17 |
Catalog Record link | http://search.lib.unc.edu/search?R=UNCb1306322 |
Revision History | done |
Tags
Comments
Post a Comment for Page 212