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September, 192' The Health Bulletin 15 A DUAL ALLIANCE PUBLIC HEALTH AND PUBLIC EDUCATION By D. E. FORD, M.D., F.R.G.S., Craven County Health Officer The effectiveness of public health activities depends directly upon the practical application of the science of preventive medicine, and it is results that the taxpayer, who is obviously most vitally interested, demands. A Board of Health, whether of local, state or national scope, may equip itself with physicians thoroughly grounded in the principles and trained up to the minute in methods of research and organization and still be in greater or less degree a failure. The fact discovered and proved by long and patient work in our research laboratories do not of themselves lower mortality or morbidity rates. The research man and the teachers may discover what ails the public and recommend the necessary line of treatment, but another corps of enthusiasts as patient and as versatile must convince the public of its ailments and apply the treatment. They must first be able to convince the public of its need and then persuade it to take the remedies as directed. Some of us who read and atteiad association meetings and health conventions as well as work in the rural and city homes feel that there is a wrong emphasis laid in the whole question of preventive medicine. The throb in the refrain, the beat of the big drum is eternally—**more babies, fewer deaths, added years, days or minutes to the average span of life." While this emphasis may be necessary and natural because in statistics and records w^e have the only practical measures of results, and because the prolongation of life is a big urge in every human being; another beat, that is already being felt should be given equal or greater strength. ''Better babies —even if not more; a happier life— even if not longer; children—healthy in mind and body, able to acquire the things that lead to happiness." Public Health is a broad question, and while it cannot claim to be the sole source, it could and I feel, should make more definite effort to establish in the public mind its rightful place as the corner stone upon which progress of public welfare and happiness depends. Without community health—nothing. It is upon the local public health unit that the vitality of research in preventive medicine depends. It is one thing to know the theory and another to apply it. Public health administration has few general rules. Every city and county has its own special conditions—its political rings, its interrelationship of influential families, its financial status, its religious quirks, and its degrees of denseness of ignorance and indifference. The results de-l>end upon how w^ell the health administrator can read the conditions he finds, and how adroitly he can use them to his ends. He must understand his community and give as well as secure cooperation. Cooperation is the vital point. But, although there are few, if any, universal rules in the administration game, there is one channel through which success must be sought, through which every advance gained, however small, is permanent advance, namely, public education and intelligent, controlled publicity. Setting aside other phases of this work, how can we gain and most efiiciently use publicity? How to get public interest and cooperation? We can write for newspapers and distribute thousands of pamphlets, but we cannot make an ignorant community read. We can give addresses and lectures but the farmer who gets up every morning at three will doze off at eight or nine no matter how eloquent the speaker. But in every race and condition of society touch one chord and every mind is alert, every heart responds whether with pleasure or with pain. This chord stirs every listener. The pocketbook. Prove to the community, whether rural or urban that public health pays and you will have opened up a road for health education.
Object Description
Rating | |
Fixed Title * | NCHH-04: The Health Bulletin [1914-1973] |
Document Title | The Health Bulletin [1914-1973] |
Subject Topical | Public health -- North Carolina -- Periodicals. |
Subject Topical Other | Public Health -- North Carolina -- Periodicals. |
Contributor | North Carolina. State Board of Health. |
Publisher | Raleigh, North Carolina State Board of Health. |
Repository | University of North Carolina at Chapel Hill. Health Sciences Library. |
Host | University of North Carolina at Chapel Hill |
Date | 1927 |
Identifier | NCHH-04-042 |
Form General | Periodicals |
Language | English |
Rights | This item is part of the North Carolina History of Health Digital Collection. Some materials in the Collection are protected by U.S. copyright law. This item is presented by the Health Sciences Library of the University of North Carolina at Chapel Hill for research and educational purposes. It may not be republished or distributed without permission of the Health Sciences Library. |
Digital Collection | North Carolina History of Health Digital Collection |
Sponsor | The North Carolina History of Health Digital Collection is an open access publishing initiative of the Health Sciences Library of the University of North Carolina at Chapel Hill. Financial support for the initiative was provided in part by a multi-year NC ECHO (Exploring Cultural Heritage Online) digitization grant, awarded by the State Library of North Carolina, and funded through the Library Services and Technology Act (LSTA). |
Volume Number | 42 |
Health Discipline | Medicine |
Digital Format | JPEG 2000 |
Print / Download PDF Version | http://archives.hsl.unc.edu/nchh/nchh-04/nchh-04-042.pdf |
Document Sort | all; group-b; nchh-04 |
Volume Link | http://dc.lib.unc.edu/cdm/search/collection/nchh/field/identi/searchterm/NCHH-04-042 |
Title Link | http://dc.lib.unc.edu/cdm/search/collection/nchh/field/documa/searchterm/NCHH-04 |
Catalog Record link | http://search.lib.unc.edu/search?R=UNCb1296443 |
Description
Fixed Title * | Page 15 |
Document Title | The Health Bulletin [1914-1973] |
Subject Topical | Public health -- North Carolina -- Periodicals. |
Subject Topical Other | Public Health -- North Carolina -- Periodicals. |
Contributor | North Carolina. State Board of Health. |
Publisher | Raleigh, North Carolina State Board of Health. |
Repository | University of North Carolina at Chapel Hill. Health Sciences Library. |
Host | University of North Carolina at Chapel Hill |
Date | 1927 |
Identifier | NCHH-04-042-0277 |
Form General | Periodicals |
Page Type | all; article; article title |
Language | English |
Rights | This item is part of the North Carolina History of Health Digital Collection. Some materials in the Collection are protected by U.S. copyright law. This item is presented by the Health Sciences Library of the University of North Carolina at Chapel Hill for research and educational purposes. It may not be republished or distributed without permission of the Health Sciences Library. |
Filename | healthbulletinse42nort_0277.jp2 |
Digital Collection | North Carolina History of Health Digital Collection |
Sponsor | The North Carolina History of Health Digital Collection is an open access publishing initiative of the Health Sciences Library of the University of North Carolina at Chapel Hill. Financial support for the initiative was provided in part by a multi-year NC ECHO (Exploring Cultural Heritage Online) digitization grant, awarded by the State Library of North Carolina, and funded through the Library Services and Technology Act (LSTA). |
Volume Number | 42 |
Issue Number | 9 |
Page Number | 15 |
Health Discipline | Medicine |
Full Text | September, 192' The Health Bulletin 15 A DUAL ALLIANCE PUBLIC HEALTH AND PUBLIC EDUCATION By D. E. FORD, M.D., F.R.G.S., Craven County Health Officer The effectiveness of public health activities depends directly upon the practical application of the science of preventive medicine, and it is results that the taxpayer, who is obviously most vitally interested, demands. A Board of Health, whether of local, state or national scope, may equip itself with physicians thoroughly grounded in the principles and trained up to the minute in methods of research and organization and still be in greater or less degree a failure. The fact discovered and proved by long and patient work in our research laboratories do not of themselves lower mortality or morbidity rates. The research man and the teachers may discover what ails the public and recommend the necessary line of treatment, but another corps of enthusiasts as patient and as versatile must convince the public of its ailments and apply the treatment. They must first be able to convince the public of its need and then persuade it to take the remedies as directed. Some of us who read and atteiad association meetings and health conventions as well as work in the rural and city homes feel that there is a wrong emphasis laid in the whole question of preventive medicine. The throb in the refrain, the beat of the big drum is eternally—**more babies, fewer deaths, added years, days or minutes to the average span of life." While this emphasis may be necessary and natural because in statistics and records w^e have the only practical measures of results, and because the prolongation of life is a big urge in every human being; another beat, that is already being felt should be given equal or greater strength. ''Better babies —even if not more; a happier life— even if not longer; children—healthy in mind and body, able to acquire the things that lead to happiness." Public Health is a broad question, and while it cannot claim to be the sole source, it could and I feel, should make more definite effort to establish in the public mind its rightful place as the corner stone upon which progress of public welfare and happiness depends. Without community health—nothing. It is upon the local public health unit that the vitality of research in preventive medicine depends. It is one thing to know the theory and another to apply it. Public health administration has few general rules. Every city and county has its own special conditions—its political rings, its interrelationship of influential families, its financial status, its religious quirks, and its degrees of denseness of ignorance and indifference. The results de-l>end upon how w^ell the health administrator can read the conditions he finds, and how adroitly he can use them to his ends. He must understand his community and give as well as secure cooperation. Cooperation is the vital point. But, although there are few, if any, universal rules in the administration game, there is one channel through which success must be sought, through which every advance gained, however small, is permanent advance, namely, public education and intelligent, controlled publicity. Setting aside other phases of this work, how can we gain and most efiiciently use publicity? How to get public interest and cooperation? We can write for newspapers and distribute thousands of pamphlets, but we cannot make an ignorant community read. We can give addresses and lectures but the farmer who gets up every morning at three will doze off at eight or nine no matter how eloquent the speaker. But in every race and condition of society touch one chord and every mind is alert, every heart responds whether with pleasure or with pain. This chord stirs every listener. The pocketbook. Prove to the community, whether rural or urban that public health pays and you will have opened up a road for health education. |
Digital Format | JPEG 2000 |
Print / Download PDF Version | http://archives.hsl.unc.edu/nchh/nchh-04/nchh-04-042.pdf |
Document Sort | all; group-b; nchh-04 |
Article Title | A Dual Alliance - Public Health and Public Education |
Article Author | Ford, D. E. |
Volume Link | http://dc.lib.unc.edu/cdm/search/collection/nchh/field/identi/searchterm/NCHH-04-042 |
Title Link | http://dc.lib.unc.edu/cdm/search/collection/nchh/field/documa/searchterm/NCHH-04 |
Catalog Record link | http://search.lib.unc.edu/search?R=UNCb1296443 |
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