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75 The Health Bulletin May, 19S6 the possession of every family with a baby under one year of age, and it should be scrupulously studied. Then there is another publication known as ''The Child from One to Six," prepared by specialists in the employ of the U. S. Children's Bureau, which afEords much valuable advice and help to parents toward properly caring for the child from one to six, which all parents know is a diflScult period. This literature is available now to any family in the State who will write to the State Board of Health and ask for it. It is provided free to individuals who request it. This literature in no way takes the place of the family physician or the dentist. It is devised to offer suggestions and help on various minor details which it is impossible for physicians to give in all cases. An increasing number of practicing physicians in the State are availing themselves of this literature. They write and request it for their patients, and we are always glad to comply immediately. Any physician would much prefer advising an intelligent person who has studied these questions and who knows something about them and therefore who can better understand his reasons for instructions and treatment often necessary for children. Such physicians are coming more and more to realize the value not only to their patients but to themselves. It is a mutual enterprise— all of it redounding to the benefit of everybody concerned. Policies of Radio Station WBIG in Greensboro, North Carolina Mr. Edney Ridge, director of Radio Station WBIG in Greensboro, North Carolina, has written us that his station has refused repeatedly to offer their facilities to a certain so-called patent medicine concern which is very active in this part of the South at present and has been for the past three or four years. This action on the part of Mr. Ridge is most commendable. In our April edition we criticized a parent-teacher association in one town of the State which had allowed this concern to exploit its product, which is an ordinary common salts, little prescribed by physicians for human ailments, by staging contests in the schools. We learned from Mr. Ridge that it was not a direct sales contest, which would not have been, in our opinion, as reprehensible. Among the methods employed is to stage, over certain radio stations, who accept this advertising, amateur contests between various string bands from different small towns of the State. The children are required to listen and gain certain points in these programs, and so their contests are not only between local bands but carry down to the school children. The result, of course, is that the children unconsciously absorb the advertising as do older people, and thus sales are increased. It is a subtle type of advertising, a sort of slipping-into-the-back-door kind of advertising, a good deal on the principle of the agent who rings the door bell and gets his big foot into the door so that the housewife cannot close it in his face. We learned from Mr. Ridge that this stunt has not been confined to small towns, but such a program was put on sometime ago in one of the city schools of Greensboro, under the guise of a fraternal organization's campaign for something or other. In that case the contest had to be carried on by children listening to broadcasts from other sta-
Object Description
Rating | |
Fixed Title * | NCHH-04: The Health Bulletin [1914-1973] |
Document Title | The Health Bulletin [1914-1973] |
Subject Topical | Public health -- North Carolina -- Periodicals. |
Subject Topical Other | Public Health -- North Carolina -- Periodicals. |
Contributor | North Carolina. State Board of Health. |
Publisher | Raleigh, North Carolina State Board of Health. |
Repository | University of North Carolina at Chapel Hill. Health Sciences Library. |
Host | University of North Carolina at Chapel Hill |
Date | 1936 |
Identifier | NCHH-04-051 |
Form General | Periodicals |
Language | English |
Rights | This item is part of the North Carolina History of Health Digital Collection. Some materials in the Collection are protected by U.S. copyright law. This item is presented by the Health Sciences Library of the University of North Carolina at Chapel Hill for research and educational purposes. It may not be republished or distributed without permission of the Health Sciences Library. |
Digital Collection | North Carolina History of Health Digital Collection |
Sponsor | The North Carolina History of Health Digital Collection is an open access publishing initiative of the Health Sciences Library of the University of North Carolina at Chapel Hill. Financial support for the initiative was provided in part by a multi-year NC ECHO (Exploring Cultural Heritage Online) digitization grant, awarded by the State Library of North Carolina, and funded through the Library Services and Technology Act (LSTA). |
Volume Number | 51 |
Health Discipline | Public Health |
Digital Format | JPEG 2000 |
Print / Download PDF Version | http://archives.hsl.unc.edu/nchh/nchh-04/nchh-04-051.pdf |
Document Sort | all; group-b; nchh-04 |
Volume Link | http://dc.lib.unc.edu/cdm/search/collection/nchh/field/identi/searchterm/NCHH-04-051 |
Title Link | http://dc.lib.unc.edu/cdm/search/collection/nchh/field/documa/searchterm/NCHH-04 |
Catalog Record link | http://search.lib.unc.edu/search?R=UNCb1296443 |
Description
Fixed Title * | Page 4 |
Document Title | The Health Bulletin [1914-1973] |
Subject Topical | Public health -- North Carolina -- Periodicals. |
Subject Topical Other | Public Health -- North Carolina -- Periodicals. |
Contributor | North Carolina. State Board of Health. |
Publisher | Raleigh, North Carolina State Board of Health. |
Repository | University of North Carolina at Chapel Hill. Health Sciences Library. |
Host | University of North Carolina at Chapel Hill |
Date | 1936 |
Identifier | NCHH-04-051-0074 |
Form General | Periodicals |
Page Type | all; report/review |
Language | English |
Rights | This item is part of the North Carolina History of Health Digital Collection. Some materials in the Collection are protected by U.S. copyright law. This item is presented by the Health Sciences Library of the University of North Carolina at Chapel Hill for research and educational purposes. It may not be republished or distributed without permission of the Health Sciences Library. |
Filename | healthbulletinse51nort_0074.jp2 |
Digital Collection | North Carolina History of Health Digital Collection |
Sponsor | The North Carolina History of Health Digital Collection is an open access publishing initiative of the Health Sciences Library of the University of North Carolina at Chapel Hill. Financial support for the initiative was provided in part by a multi-year NC ECHO (Exploring Cultural Heritage Online) digitization grant, awarded by the State Library of North Carolina, and funded through the Library Services and Technology Act (LSTA). |
Volume Number | 51 |
Issue Number | 5 |
Page Number | 4 |
Health Discipline | Public Health |
Full Text | 75 The Health Bulletin May, 19S6 the possession of every family with a baby under one year of age, and it should be scrupulously studied. Then there is another publication known as ''The Child from One to Six" prepared by specialists in the employ of the U. S. Children's Bureau, which afEords much valuable advice and help to parents toward properly caring for the child from one to six, which all parents know is a diflScult period. This literature is available now to any family in the State who will write to the State Board of Health and ask for it. It is provided free to individuals who request it. This literature in no way takes the place of the family physician or the dentist. It is devised to offer suggestions and help on various minor details which it is impossible for physicians to give in all cases. An increasing number of practicing physicians in the State are availing themselves of this literature. They write and request it for their patients, and we are always glad to comply immediately. Any physician would much prefer advising an intelligent person who has studied these questions and who knows something about them and therefore who can better understand his reasons for instructions and treatment often necessary for children. Such physicians are coming more and more to realize the value not only to their patients but to themselves. It is a mutual enterprise— all of it redounding to the benefit of everybody concerned. Policies of Radio Station WBIG in Greensboro, North Carolina Mr. Edney Ridge, director of Radio Station WBIG in Greensboro, North Carolina, has written us that his station has refused repeatedly to offer their facilities to a certain so-called patent medicine concern which is very active in this part of the South at present and has been for the past three or four years. This action on the part of Mr. Ridge is most commendable. In our April edition we criticized a parent-teacher association in one town of the State which had allowed this concern to exploit its product, which is an ordinary common salts, little prescribed by physicians for human ailments, by staging contests in the schools. We learned from Mr. Ridge that it was not a direct sales contest, which would not have been, in our opinion, as reprehensible. Among the methods employed is to stage, over certain radio stations, who accept this advertising, amateur contests between various string bands from different small towns of the State. The children are required to listen and gain certain points in these programs, and so their contests are not only between local bands but carry down to the school children. The result, of course, is that the children unconsciously absorb the advertising as do older people, and thus sales are increased. It is a subtle type of advertising, a sort of slipping-into-the-back-door kind of advertising, a good deal on the principle of the agent who rings the door bell and gets his big foot into the door so that the housewife cannot close it in his face. We learned from Mr. Ridge that this stunt has not been confined to small towns, but such a program was put on sometime ago in one of the city schools of Greensboro, under the guise of a fraternal organization's campaign for something or other. In that case the contest had to be carried on by children listening to broadcasts from other sta- |
Digital Format | JPEG 2000 |
Print / Download PDF Version | http://archives.hsl.unc.edu/nchh/nchh-04/nchh-04-051.pdf |
Document Sort | all; group-b; nchh-04 |
Volume Link | http://dc.lib.unc.edu/cdm/search/collection/nchh/field/identi/searchterm/NCHH-04-051 |
Title Link | http://dc.lib.unc.edu/cdm/search/collection/nchh/field/documa/searchterm/NCHH-04 |
Catalog Record link | http://search.lib.unc.edu/search?R=UNCb1296443 |
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