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310 SOUTHERN MEDICINE AND SURGERY May, 1932 New York, for about two dollars. It is worth more than a trip to Europe�or to any other country that I know nothing about, because it stimulates one to become a tourist in one s own mind; and that is the greatest adventure at all. Ballyhoo and Hullabaloo Ballyhoo and Hullabaloo 1 What do you think of them? The first word invites my attention in the table of contents of the Atlantic Monthly for May: the latter is a portion of the title of a piece in Harpers for May. Do you know that Ballyhoo has become a science? If you doubt it see the elaboration of the word in the Atlantic. There are many sciences; surely Ballyhoo must be one of the newest. Charles W. Ferguson tells us in Harpers how Charity comes by Hullabaloo. Not within a long, long time have I read an article so engagingly written and so filled with playfully descriptive phases. Thus it has its beginning: "There is something at once grim and childlike about our American faith in campaigns. Campaigns everywhere, to do everything; to rid the town of mosquitoes, to instill an appreciation of art, to get better babies and to prevent babies, to smoke the people out to vote, to curb racketeering and to abolish the death penalty, to persuade folks to be thrifty and to keep them from hoarding, to win w'ars and to rid the world of all war. For the past fifteen years we have done nothing on our spontaneous impulse. We are geared to a series of 'Weeks' in which we are admonished nationally to be courteous, to eat apples, to look both ways w^hen crossing a railroad track. There is no emotion left, elemental or refined, that has not been corrupted by a campaign and a slogan. Unless an idea (no matter how good) or a practice (however sane) has a committee of celebrities and a good deal of clowning back of it, we cannot attach must importance to it." Spontaneous and individual helpfulness have become unfashionable. The tendency to organize every impulse and emotion has laid hold of all charity w^ork, and all feeling and investigating and giving and succoring and lending a hand must be carried on by some activity. If two, certainly three, mortals feel the inclination to do the same thing they must not do it separately and individually, but they must organize themselves and accomplish the undertaking through committee activity. The American people have been e.xperiencing an emotional debauch in their efforts to lessen unemployment and to relieve suffering. No cause could be too trivial for a campaign: no occasion could be unworthy of a Day or a Week or a Dinner or a Committee or an .Address or an Appeal to the Public. "Directing the cannily staged drive in Xew Vork was a general staff of six hundred officers and aides. By way of barrage, 2,500,000 pieces of explosive literature were shot out; sixty newspaper advertisers threw star shells into the air; and 840 billboards and 107 signs on the sides of buildings contributed the heavy artillery appeal. Two hundred and forty teams, under able commanders and comprising 17,000 picked workers, swept to a shock attack in hand-to-hand combat. .Alfred E. Smith set his squad a noble example by touring Greenwich Village on foot; the Man Who Completed the Pharaoh's Dream brought in $25,00 from his foraging among the delicatessen proprietors and chain-store clerks. "There followed a perfect orgy of sacrifice. Supper dances were held in the Tapestry Room of the Park Lane. Mrs. George F. Baker arranged a loan exhibition of miniature furniture: a new^ly-foilnd Raphael w^as generously displayed from ten to seven and the proceeds put in the city's mite box. One hundred and fifteen debutantes sold movie benefit tickets in a store-to-store and office-to-office canvass, the first ticket being sold by a fashionable matron to New York's dapper mayor on the steps of the City Hall. There w^re Sunday evening performances in the theaters; twenty-four feminine stage and screen stars celebrated .Actors' Equity Day by assisting in the drive for funds. Mrs. Vincent Astor got down to Macy's before nine o'clock one morning and presented the cause of suffering humanity to 6,000 assembled employees. Six uni- , versites engaged in a triple-header basket-ball game | at Madison Square Garden. The girls of Barnard College taxed themselves a cent a meal. Reserved seats were sold for a water carnival in East River. There was an Unemployment Sunday. A huge wheel designed to record the progress of the campaign was set up in Washington Square, illuminated each night by floodlights. The gift of a lumber dealer in the Bronx, it was unveiled with fitting pomp�Grover M. Whalen. commander of the Lower East and West Side Territory, speaking suavely to the occasion. 'We must put our shoulders to the wheel,' Mr. Whalen told the bowed citizens, 'so that New York shall hold her supremacy in relief as in every other endeavor.' " j The following paragraph illustrates the joy we experience in relieving the sufiering and distress of others: "It seems a little obvious to remark how^ far removed charity is nowadays from the natural impulse of all of us. How many budgets and posters and committees and affairs and speeches and rigmaroles come between our gifts and their objects I
Object Description
Rating | |
Fixed Title * | NCHH-22: Southern Medicine and Surgery [1921-1953] |
Document Title | Southern Medicine and Surgery [1921-1953] |
Subject Topical Other | Medicine -- North Carolina -- Periodicals. |
Publisher | Charlotte, N.C. : Charlotte Medical Press, 1921-1953. |
Repository | University of North Carolina at Chapel Hill. Health Sciences Library. |
Host | University of North Carolina at Chapel Hill |
Date | 1932 |
Identifier | NCHH-22-094 |
Form General | Periodicals |
Language | English |
Rights | This item is part of the North Carolina History of Health Digital Collection. Some materials in the Collection are protected by U.S. copyright law. This item is presented by the Health Sciences Library of the University of North Carolina at Chapel Hill for research and educational purposes. It may not be republished or distributed without permission of the Health Sciences Library. |
Digital Collection | North Carolina History of Health Digital Collection |
Sponsor | The North Carolina History of Health Digital Collection is an open access publishing initiative of the Health Sciences Library of the University of North Carolina at Chapel Hill. Financial support for the initiative was provided in part by a multi-year NC ECHO (Exploring Cultural Heritage Online) digitization grant, awarded by the State Library of North Carolina, and funded through the Library Services and Technology Act (LSTA). |
Volume Number | 94 |
Health Discipline | Medicine |
Digital Format | JPEG 2000 |
Print / Download PDF Version | http://archives.hsl.unc.edu/nchh/nchh-22/nchh-22-094.pdf |
Document Sort | all; group-e; nchh-22 |
Volume Link | http://dc.lib.unc.edu/cdm/search/collection/nchh/field/identi/searchterm/NCHH-22-094 |
Title Link | http://dc.lib.unc.edu/cdm/search/collection/nchh/field/documa/searchterm/NCHH-22 |
Catalog Record link | http://search.lib.unc.edu/search?R=UNCb2542543 |
Revision History | keep |
Description
Fixed Title * | Page 310 |
Document Title | Southern Medicine and Surgery [1921-1953] |
Subject Topical Other | Medicine -- North Carolina -- Periodicals. |
Publisher | Charlotte, N.C. : Charlotte Medical Press, 1921-1953. |
Repository | University of North Carolina at Chapel Hill. Health Sciences Library. |
Host | University of North Carolina at Chapel Hill |
Date | 1932 |
Identifier | NCHH-22-094-0318 |
Form General | Periodicals |
Page Type | all; report/review |
Language | English |
Rights | This item is part of the North Carolina History of Health Digital Collection. Some materials in the Collection are protected by U.S. copyright law. This item is presented by the Health Sciences Library of the University of North Carolina at Chapel Hill for research and educational purposes. It may not be republished or distributed without permission of the Health Sciences Library. |
Filename | southernmed941932char_0318.jp2 |
Digital Collection | North Carolina History of Health Digital Collection |
Sponsor | The North Carolina History of Health Digital Collection is an open access publishing initiative of the Health Sciences Library of the University of North Carolina at Chapel Hill. Financial support for the initiative was provided in part by a multi-year NC ECHO (Exploring Cultural Heritage Online) digitization grant, awarded by the State Library of North Carolina, and funded through the Library Services and Technology Act (LSTA). |
Volume Number | 94 |
Issue Number | 5 |
Page Number | 310 |
Health Discipline | Medicine |
Full Text | 310 SOUTHERN MEDICINE AND SURGERY May, 1932 New York, for about two dollars. It is worth more than a trip to Europe�or to any other country that I know nothing about, because it stimulates one to become a tourist in one s own mind; and that is the greatest adventure at all. Ballyhoo and Hullabaloo Ballyhoo and Hullabaloo 1 What do you think of them? The first word invites my attention in the table of contents of the Atlantic Monthly for May: the latter is a portion of the title of a piece in Harpers for May. Do you know that Ballyhoo has become a science? If you doubt it see the elaboration of the word in the Atlantic. There are many sciences; surely Ballyhoo must be one of the newest. Charles W. Ferguson tells us in Harpers how Charity comes by Hullabaloo. Not within a long, long time have I read an article so engagingly written and so filled with playfully descriptive phases. Thus it has its beginning: "There is something at once grim and childlike about our American faith in campaigns. Campaigns everywhere, to do everything; to rid the town of mosquitoes, to instill an appreciation of art, to get better babies and to prevent babies, to smoke the people out to vote, to curb racketeering and to abolish the death penalty, to persuade folks to be thrifty and to keep them from hoarding, to win w'ars and to rid the world of all war. For the past fifteen years we have done nothing on our spontaneous impulse. We are geared to a series of 'Weeks' in which we are admonished nationally to be courteous, to eat apples, to look both ways w^hen crossing a railroad track. There is no emotion left, elemental or refined, that has not been corrupted by a campaign and a slogan. Unless an idea (no matter how good) or a practice (however sane) has a committee of celebrities and a good deal of clowning back of it, we cannot attach must importance to it." Spontaneous and individual helpfulness have become unfashionable. The tendency to organize every impulse and emotion has laid hold of all charity w^ork, and all feeling and investigating and giving and succoring and lending a hand must be carried on by some activity. If two, certainly three, mortals feel the inclination to do the same thing they must not do it separately and individually, but they must organize themselves and accomplish the undertaking through committee activity. The American people have been e.xperiencing an emotional debauch in their efforts to lessen unemployment and to relieve suffering. No cause could be too trivial for a campaign: no occasion could be unworthy of a Day or a Week or a Dinner or a Committee or an .Address or an Appeal to the Public. "Directing the cannily staged drive in Xew Vork was a general staff of six hundred officers and aides. By way of barrage, 2,500,000 pieces of explosive literature were shot out; sixty newspaper advertisers threw star shells into the air; and 840 billboards and 107 signs on the sides of buildings contributed the heavy artillery appeal. Two hundred and forty teams, under able commanders and comprising 17,000 picked workers, swept to a shock attack in hand-to-hand combat. .Alfred E. Smith set his squad a noble example by touring Greenwich Village on foot; the Man Who Completed the Pharaoh's Dream brought in $25,00 from his foraging among the delicatessen proprietors and chain-store clerks. "There followed a perfect orgy of sacrifice. Supper dances were held in the Tapestry Room of the Park Lane. Mrs. George F. Baker arranged a loan exhibition of miniature furniture: a new^ly-foilnd Raphael w^as generously displayed from ten to seven and the proceeds put in the city's mite box. One hundred and fifteen debutantes sold movie benefit tickets in a store-to-store and office-to-office canvass, the first ticket being sold by a fashionable matron to New York's dapper mayor on the steps of the City Hall. There w^re Sunday evening performances in the theaters; twenty-four feminine stage and screen stars celebrated .Actors' Equity Day by assisting in the drive for funds. Mrs. Vincent Astor got down to Macy's before nine o'clock one morning and presented the cause of suffering humanity to 6,000 assembled employees. Six uni- , versites engaged in a triple-header basket-ball game | at Madison Square Garden. The girls of Barnard College taxed themselves a cent a meal. Reserved seats were sold for a water carnival in East River. There was an Unemployment Sunday. A huge wheel designed to record the progress of the campaign was set up in Washington Square, illuminated each night by floodlights. The gift of a lumber dealer in the Bronx, it was unveiled with fitting pomp�Grover M. Whalen. commander of the Lower East and West Side Territory, speaking suavely to the occasion. 'We must put our shoulders to the wheel,' Mr. Whalen told the bowed citizens, 'so that New York shall hold her supremacy in relief as in every other endeavor.' " j The following paragraph illustrates the joy we experience in relieving the sufiering and distress of others: "It seems a little obvious to remark how^ far removed charity is nowadays from the natural impulse of all of us. How many budgets and posters and committees and affairs and speeches and rigmaroles come between our gifts and their objects I |
Digital Format | JPEG 2000 |
Print / Download PDF Version | http://archives.hsl.unc.edu/nchh/nchh-22/nchh-22-094.pdf |
Document Sort | all; group-e; nchh-22 |
Volume Link | http://dc.lib.unc.edu/cdm/search/collection/nchh/field/identi/searchterm/NCHH-22-094 |
Title Link | http://dc.lib.unc.edu/cdm/search/collection/nchh/field/documa/searchterm/NCHH-22 |
Catalog Record link | http://search.lib.unc.edu/search?R=UNCb2542543 |
Revision History | keep |
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