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580 The Carolina Journal of Pharmacy MAGAZINES (Coiitiiuied from Page 577) Calls, The Ladies' Home Journal, Today's Woman, invest hundreds of thovsands of dollars annually for the personnel, directing and implementing of food kitchens, laboratories and testing homes. A small group of magazine editors, coupling their efforts with your own, brought the desired hygiene of cleanliness to our lives. An outstanding example, I'm told, is the deodorant industry, which, twenty odd years ago, was a blushing one or two million dollars�today it exceeds thirty millions. Magazines have brought the mothers of our land better babies, easier and less risky births�they have diligently, month by month, sold us the idea of beautiful homes and immaculate, lush surroundings�imagine ' a magazine such as Better Homes and Gardens, without a line of fiction, standing squarely at the three million mark. On and on it goes. Rich in entertainment, sharp in observation, there is a magazine for every age, ever mood, every walk in life. How would your own professions be without your own reporters and observers. How could you carry out completely your own businesses without the sharp, incisive vision of your trade periodicals�Drug Topics, American Druggist, the NARD Journal and others. A great force, I repeat, America's greatest, save only the Church�and one which should make us all a little reverent, thoughtful�and proud that ours is the opportunity to play our part. And, magazines are big business, too. According to the most recent survey of the United States Department of Commerce, released in July of 1949, the combination of magazines, newspapers and sheet music ranked seventh as the largest item of consumer expenditures in the U.S.A. in 1948, excluding the essentials: food, clothing, housing, medical care and insurance, and travel. Consumer sales for magazines, newspapers and sheet music amounted to one billion, 223 million dollars. Ranking magazines, newspapers and sheet music were: Alcoholic beverages Tobacco products Entertainment Radios and phonographs Drug preparations Jewelry and watches. 35,000 of America's drug stores handle magazines. These same drug stores, of which your 32,000 members is the spinal column, sell nearly 40% of all newsstand sales. On newsstands alone�and not counting subscription copies�more than two billion copies Avere sold last year. Two billion copies is five and a half million copies per day�365 days a year. That's about a million dollars' worth of retail sales volume every 24 hours. Few lines of merchandise can boast sue!) volume and mass appeal. The story of how two billion magazines reach the neAvsstands in cities, towns and hamlets throughout the country�each on its scheduled day of the month, or week, and miraculously disappear at the end of their appointed life�is of itself the story of an operation of unparalleled magnitude. Add to it a description of the method by which the proper number of copies of each issue of most magazines is calculated in advance for each separate drug store and you have a story Avhich fires the imagination. Responsible for about 65% of all magazines sold by America's druggists is the incomparably great system of independent distribution which is comprised of independent local business men in over 850 cities in the United States and Canada. The remaining 35% is credited to the American NeAvs Company. Thirteen great National Distributing Companies like the S-M News Company, Publishers Distributing Corporation, Independent News Company, Leader News Company, Curtis Circulation Company, Kable News Company, Pocket Books, Inc., and FaAvcett Publications, Inc., M.L.A. and popular publications send you their magazines and books via this independent distributing organization. Sitting atop this gargantuan network of distributive arteries in the capacity of a distribution patriarch is the Bureau of Independent Publishers and Distributors Avhich organization it is my priA'i-
Object Description
Rating | |
Fixed Title * | NCHH-38: The Carolina Journal of Pharmacy [1915-1999] |
Document Title | The Carolina Journal of Pharmacy [1915-1999] |
Subject Name | North Carolina Pharmaceutical Association -- Periodicals. |
Subject Topical | Pharmacists -- North Carolina -- Periodicals. |
Subject Topical Other | Pharmacy -- Periodicals. |
Description | Includes the Annual report of the North Carolina Board of Pharmacy, as well as the Year book and Proceedings of the annual meeting of the North Carolina Pharmaceutical Association. |
Contributor | North Carolina Pharmaceutical Association.; North Carolina Pharmaceutical Association. Proceedings of the annual meeting.; North Carolina Pharmaceutical Association. Year book.; North Carolina. Board of Pharmacy. Annual report. |
Publisher | Chapel Hill : North Carolina Pharmaceutical Association, 1915-1999. |
Repository | University of North Carolina at Chapel Hill. Health Sciences Library. |
Host | University of North Carolina at Chapel Hill |
Date | 1950 |
Identifier | NCHH-38-031 |
Form General | Periodicals |
Language | English |
Rights | This item is part of the North Carolina History of Health Digital Collection. Some materials in the Collection are protected by U.S. copyright law. This item is presented by the Health Sciences Library of the University of North Carolina at Chapel Hill for research and educational purposes. It may not be republished or distributed without permission of the Health Sciences Library. |
Digital Collection | North Carolina History of Health Digital Collection |
Sponsor | The North Carolina History of Health Digital Collection is an open access publishing initiative of the Health Sciences Library of the University of North Carolina at Chapel Hill. Financial support for the initiative was provided in part by a multi-year NC ECHO (Exploring Cultural Heritage Online) digitization grant, awarded by the State Library of North Carolina, and funded through the Library Services and Technology Act (LSTA). |
Volume Number | 31 |
Health Discipline | Pharmacy |
Digital Format | JPEG 2000 |
Print / Download PDF Version | http://archives.hsl.unc.edu/nchh/nchh-38/nchh-38-031.pdf |
Document Sort | all; nchh-38 |
Volume Link | http://dc.lib.unc.edu/cdm/search/collection/nchh/field/identi/searchterm/NCHH-38-031 |
Title Link | http://dc.lib.unc.edu/cdm/search/collection/nchh/field/documa/searchterm/NCHH-38 |
Catalog Record link | http://search.lib.unc.edu/search?R=UNCb1306859 |
Revision History | keep |
Description
Fixed Title * | Page 580 |
Document Title | The Carolina Journal of Pharmacy [1915-1999] |
Subject Name | North Carolina Pharmaceutical Association -- Periodicals. |
Subject Topical | Pharmacists -- North Carolina -- Periodicals. |
Subject Topical Other | Pharmacy -- Periodicals. |
Description | Includes the Annual report of the North Carolina Board of Pharmacy, as well as the Year book and Proceedings of the annual meeting of the North Carolina Pharmaceutical Association. |
Contributor | North Carolina Pharmaceutical Association.; North Carolina Pharmaceutical Association. Proceedings of the annual meeting.; North Carolina Pharmaceutical Association. Year book.; North Carolina. Board of Pharmacy. Annual report. |
Publisher | Chapel Hill : North Carolina Pharmaceutical Association, 1915-1999. |
Repository | University of North Carolina at Chapel Hill. Health Sciences Library. |
Host | University of North Carolina at Chapel Hill |
Date | 1950 |
Identifier | NCHH-38-031-0634 |
Form General | Periodicals |
Page Type | all; article; article title; article |
Language | English |
Rights | This item is part of the North Carolina History of Health Digital Collection. Some materials in the Collection are protected by U.S. copyright law. This item is presented by the Health Sciences Library of the University of North Carolina at Chapel Hill for research and educational purposes. It may not be republished or distributed without permission of the Health Sciences Library. |
Filename | carolinaj311950nort_0634.jp2 |
Digital Collection | North Carolina History of Health Digital Collection |
Sponsor | The North Carolina History of Health Digital Collection is an open access publishing initiative of the Health Sciences Library of the University of North Carolina at Chapel Hill. Financial support for the initiative was provided in part by a multi-year NC ECHO (Exploring Cultural Heritage Online) digitization grant, awarded by the State Library of North Carolina, and funded through the Library Services and Technology Act (LSTA). |
Volume Number | 31 |
Issue Number | 11 |
Page Number | 580 |
Health Discipline | Pharmacy |
Full Text | 580 The Carolina Journal of Pharmacy MAGAZINES (Coiitiiuied from Page 577) Calls, The Ladies' Home Journal, Today's Woman, invest hundreds of thovsands of dollars annually for the personnel, directing and implementing of food kitchens, laboratories and testing homes. A small group of magazine editors, coupling their efforts with your own, brought the desired hygiene of cleanliness to our lives. An outstanding example, I'm told, is the deodorant industry, which, twenty odd years ago, was a blushing one or two million dollars�today it exceeds thirty millions. Magazines have brought the mothers of our land better babies, easier and less risky births�they have diligently, month by month, sold us the idea of beautiful homes and immaculate, lush surroundings�imagine ' a magazine such as Better Homes and Gardens, without a line of fiction, standing squarely at the three million mark. On and on it goes. Rich in entertainment, sharp in observation, there is a magazine for every age, ever mood, every walk in life. How would your own professions be without your own reporters and observers. How could you carry out completely your own businesses without the sharp, incisive vision of your trade periodicals�Drug Topics, American Druggist, the NARD Journal and others. A great force, I repeat, America's greatest, save only the Church�and one which should make us all a little reverent, thoughtful�and proud that ours is the opportunity to play our part. And, magazines are big business, too. According to the most recent survey of the United States Department of Commerce, released in July of 1949, the combination of magazines, newspapers and sheet music ranked seventh as the largest item of consumer expenditures in the U.S.A. in 1948, excluding the essentials: food, clothing, housing, medical care and insurance, and travel. Consumer sales for magazines, newspapers and sheet music amounted to one billion, 223 million dollars. Ranking magazines, newspapers and sheet music were: Alcoholic beverages Tobacco products Entertainment Radios and phonographs Drug preparations Jewelry and watches. 35,000 of America's drug stores handle magazines. These same drug stores, of which your 32,000 members is the spinal column, sell nearly 40% of all newsstand sales. On newsstands alone�and not counting subscription copies�more than two billion copies Avere sold last year. Two billion copies is five and a half million copies per day�365 days a year. That's about a million dollars' worth of retail sales volume every 24 hours. Few lines of merchandise can boast sue!) volume and mass appeal. The story of how two billion magazines reach the neAvsstands in cities, towns and hamlets throughout the country�each on its scheduled day of the month, or week, and miraculously disappear at the end of their appointed life�is of itself the story of an operation of unparalleled magnitude. Add to it a description of the method by which the proper number of copies of each issue of most magazines is calculated in advance for each separate drug store and you have a story Avhich fires the imagination. Responsible for about 65% of all magazines sold by America's druggists is the incomparably great system of independent distribution which is comprised of independent local business men in over 850 cities in the United States and Canada. The remaining 35% is credited to the American NeAvs Company. Thirteen great National Distributing Companies like the S-M News Company, Publishers Distributing Corporation, Independent News Company, Leader News Company, Curtis Circulation Company, Kable News Company, Pocket Books, Inc., and FaAvcett Publications, Inc., M.L.A. and popular publications send you their magazines and books via this independent distributing organization. Sitting atop this gargantuan network of distributive arteries in the capacity of a distribution patriarch is the Bureau of Independent Publishers and Distributors Avhich organization it is my priA'i- |
Digital Format | JPEG 2000 |
Print / Download PDF Version | http://archives.hsl.unc.edu/nchh/nchh-38/nchh-38-031.pdf |
Document Sort | all; nchh-38 |
Article Title | Magazines, A Profitable Line of Merchandise |
Article Author | Adams, Allan |
Volume Link | http://dc.lib.unc.edu/cdm/search/collection/nchh/field/identi/searchterm/NCHH-38-031 |
Title Link | http://dc.lib.unc.edu/cdm/search/collection/nchh/field/documa/searchterm/NCHH-38 |
Catalog Record link | http://search.lib.unc.edu/search?R=UNCb1306859 |
Revision History | keep |
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